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The economic growth in West African countries (ECOWAS) has become one of the main reasons why many multinational companies are turning their attention to Africa as a promising market.
This is further reinforced by the fact that Nigeria, one of the ECOWAS members, is the largest economy in Africa. Recognizing this immense potential, Sido Muncul established a subsidiary in Nigeria, named Muncul Nigeria Limited, on January 15, 2018. Muncul Nigeria Limited was founded to capitalize on the market potential in Nigeria and other African countries with growing economies and high consumption levels.
Today, Muncul Nigeria Limited has established distribution channels in nearly all major cities in Nigeria and has successfully become one of the top three market leaders in the powdered energy drink category with the brand KukuBima EnerG!
In the same year, Muncul Nigeria Limited also initiated its expansion into neighboring countries such as Benin, Niger, Togo, and Ghana.
