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PT Muncul Mekar (MM) is the distribution company for all Sido Muncul products through an extensive distribution network spread across Indonesia.
Established in 1986 as the distribution company for all Sido Muncul products, MM now operates a distribution network that spans the entire country, across Indonesia that now includes 109 Sub-representatives and Distributors, 7 Sub-distributors, several branches, and Sub-representatives in provincial cities, districts, and sub-districts, from Sabang to Merauke.
MM was founded in 1986 under the leadership of Mr. Jonatha Sofjan Hidajat. At the beginning of its business activities, MM had an office in an ordinary house at Jalan Mlaten Trenggulun No. 102 Semarang. At that time, MM was only supported by dozens of employees and equipped with 3 units of cars for out-of-town sales/marketing and 5 units of motorcycles for in-town marketing. MM’s distribution area covers the whole regions in the Java Island.
To expand its market reach, MM opened four representative offices in Jakarta, Bandung, Semarang, and Surabaya to handle marketing in four areas:
As distribution systems and information technology have developed, MM has implemented various organizational reforms, including increasing HR competence through trainings including motivation for salesmen and marketing personnel. The application of information technology has enabled sales and marketing data reporting systems to reach remote cities and sub-districts more easily and quickly. This supports the availability of products in each region and helps faster decision making to support the Company’s growth.
Today, MM distribution network has reached provincial cities, districts, and even sub-districts from Sabang to Merauke to handle each region’s progress and customers.
