Biodiversity Conservation Program

In 1999, Sido Muncul began developing a dedicated area for medicinal plant collections, designed to be visually appealing, artistic, and educational. The site later evolved into an official agrotourism destination featuring a curated landscape that harmoniously blends plant collections with beautifully arranged gardens and visitor facilities.

Located within the Sido Muncul factory complex on Jl. Soekarno Hatta, Diwak Village, Bergas, Semarang, Central Java, the area covers 3 hectares of gently sloping land at an elevation of 440 meters above sea level.

Within this space, visitors can discover around 272 plant species, including introduced varieties such as Echinacea purpurea, Tribulus terrestris, Mentha piperita, and Sylibum marianum. The site also houses 164 animals from 40 species, including:

• Mammals: Siberian Tiger (Panthera tigris altaica)
• Reptiles: Saltwater Crocodile (Crocodylus porosus), New Guinea Crocodile (Crocodylus novaeguineae), Reticulated Python (Python reticulatus)
• Primates: Javan Gibbon (Hylobates moloch), Bornean Orangutan (Pongo pygmaeus), White Long-tailed Macaque (Macaca fascicularis)
• Birds: Double-wattled Cassowary (Casuarius casuarius), Green Peafowl (Pavo muticus), Sulphur-crested Cockatoo (Cacatua galerita), Eclectus Parrot (Eclectus roratus)

In 2009, the Central Java Natural Resources Conservation Agency encouraged Sido Muncul to apply for a Conservation Institution license. Through the Decree of the Minister of Forestry of the Republic of Indonesia No. SK.564/Menhut-II/2011, PT Industri Jamu dan Farmasi Sido Muncul Tbk, through PT Hotel Candi Baru Semarang, officially obtained a Conservation Institution (CI) permit under the Zoo category.

Today, Sido Muncul Agrotourism attracts around 5,000 visitors every month without any admission fees as part of the company’s CSR initiative. The area serves as a living classroom for students, researchers, and public to learn about biodiversity, medicinal plants, and wildlife conservation.

Our Mission

Sido Muncul Agrotourism carries three missions:

1. Scientific Mission
   A living collection of plants, especially medicinal and rare species serves as a valuable resource for research in cultivation, development, and efficacy studies. Research is conducted not only by Sido Muncul’s R&D team, but also by external institutions, students, and universities.
2. Social Mission
   Open to the public, the agrotourism site welcomes students, academics, government and private institutions, and communities concerned about biodiversity and wildlife in Indonesia. Through the cultivation of medicinal plants and wildlife conservation efforts, the program aims to enrich public knowledge and awareness.
3. Economic Mission
   Another focus is the preservation of germplasm. The propagation of plants through seeds and seedlings enables farmers and local communities to develop them into trade commodities. If they meet Sido Muncul’s quality standards, the harvest are absorbed into the company’s production chain. Integrated wildlife conservation activities within the agrotourism area also add unique tourism value, attracting visitors and generating economic benefits.

Over time, Sido Muncul Agrotourism has continued to grow through various biodiversity conservation programs. This progress can be seen in the following tables, which show the improvement in conservation status and the absolute results of biodiversity preservation during the 2021–2025 period:

Table 1. Improvement in the Status of Sido Muncul Agrotourism’s Biodiversity Conservation Programs

Table 2. Absolute Results of Sido Muncul Agrotourism’s Biodiversity Conservation Programs